Optimize Your Ad Business

Lauren Farber Growth Solutions

Transform and scale your advertising business through tech automation, process optimization, and sales enablement.

Lauren Farber, founder, CEO, and lead Ad Tech Strategist at LFG (Lauren Farber Growth Solutions) Headshot

Lauren Farber

Leading Industry Ad Tech Strategist

Streamlined Solutions

Lauren Farber has implemented transformative operational change at some of the world's largest media brands including Netflix, Roku, Hulu, Disney, AOL, and Conde Nast. She has the proven ability to hire, develop and retain high-performance teams focused on business process transformation, system automation and sales enablement. Lauren is dedicated to continuous business improvement focused on enhancing revenue and streamlining business operations.

  • "Lauren is a strategic expert with deep knowledge of digital advertising platforms and is able to guide clients through complex ad tech landscapes with clarity and foresight. Her technical skills and strong communication abilities ensure problems get solved!"

    - Peter Naylor, Global Advertising Sales Expert, ex-Netflix, Snap, Hulu

  • Lean Six Sigma Black Belt ATD Master Trainer ATD Designing Learning Certified IAB Digital Media Sales Certified

    Lean Six Sigma Black Belt • ATD Master Trainer • ATD Designing Learning Certified • IAB Digital Media Sales Certified

  • "Lauren possesses a strong vision and a clear understanding of industry needs. Her wealth of experience in processes and tooling equips her with a unique advantage when it comes to implementing complex business solutions. Beyond her technical and strategic capabilities, her jovial spirit and positive attitude contribute to a collaborative and engaging work environment."

    - Kristi Jackson, President and Founder, Inno-Ops

  • AdMonsters logo

    Head of Sales Operations in Inaugural "AdMonsters Dream Team" 2024

    Lauren was chosen to be one of 13 members of AdMonster’s 2024 “Dream Team.”

    From the AdMonsters website:

    “The AdMonsters Dream Team are the trailblazers driving innovation, pushing boundaries, and making waves in the world of ad ops. This is more than just a team; this is a celebration of excellence, dedication, exceptional talent and passion. Join us as we spotlight these extraordinary individuals who embody the spirit of AdMonsters and are shaping the future of our industry.”

  • "[Lauren's] exceptional communication skills, attention to detail, and ability to align stakeholders make her a catalyst for achieving business goals and driving measurable success. Lauren consistently delivers results by streamlining processes and seamlessly integrating teams."

    - Walter Elly, Managing Director, Elly Associates

  • “With Lauren’s expertise she understands the complex landscape of ad tech and how to implement integrated solutions. Lauren has the unique ability to bring both the business and operational sides together resulting in efficiencies in your every day. And besides that; she’s truly just a joy to work with!”

    - Caryn Banchek, Head of Customer Success and Data Insights, Samsung Ads

Proven Results

  • Sales Automation

    Designed first instance of Salesforce.com at a major streaming company, managing ~$150MM in pipeline revenue across 270 users.

    Built proprietary Order Management System at a major streaming company, saving users 200 hours per month

    Automated invoice approvals at a major streaming company which reduced average days to invoice by 50% 

    Created streamlined go-to-market strategy at a large publisher, reduced catalog by 38%

    Piloted Slack Sales Elevate, integrating Salesforce with Slack for opportunity management and pipeline tracking

  • Marketing Automation

    Managed launch of a major streaming company’s self-service advertising platform

    Implemented Salesforce Inbox, Pardot and High Velocity Sales, bringing 100s of new clients to multiple streaming companies through lead automation and outreach

  • Integrations

    Led overhauled systems integration at a major tech company, saving 150 hours a month

    Led M&A integrations, finalized deal terms, established sales process, integrated 350+ people into a major tech company, and created migration requirements for 45K+ campaign lines

    Led M&A integration for CTV publisher, driving $7MM revenue migration

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